Medical devices are a fairly new market for the Siemens PLM software. I had the opportunity to talk to an Siemens PLM conference attendee from Johnson & Johnson last night while being tortured by a Triple Overtime Stanley Cup Final Game 5.
Obviously, it's important for every company to explore and develop new niche markets if they want to extend their business and stay relevant in the marketplace. Siemens PLM is doing this as they move into Compliance and Medical Devices.
A (semi-summized) quote from Daniel Flick:
Two-thirds of the 7,000 medical-device companies in the United States have 50 or fewer employees. The same regulations apply to small businesses as larger businesses, therefore a Teamcenter approach to standardization is needed.