The famous saying goes that necessity is the mother of invention, but I've always felt that experimentation is the father. We are trying lots of experiments these days at Siemens PLM Software. The launch of this blog last week, the simulcast of a launch presentation in Second Life later today and this new form of news release this morning. This new form of release is supposed to do two things:
Provide a platform to tell a richer story. You'll see links, pictures, videos, feeds and other sites - all in addition to the core facts of what we are announcing. All of these are materials we usually develop for each release, but this format makes it much easier to find it all in one place.
Provide a more 'atomized' view of the news. This should make it easier for anyone writing a story or just trying to figure out what the news is to get right to the real meat of the story.