Steinhobel Design (South Africa) is a "purist" industrial design consultancy. The company uses NX software to develop innovative designs for its clients. Steinhobel employs NX freeform modeling to create leading-edge, complex organic shapes and engineers its designs with NX to achieve maximum potential for products in terms of aesthetics, ergonomics, comfort, safety, and manufacturability.
Following is a recent video case study from Siemens PLM and our South African channel partner ESTEQ, it describes how Steinhobel Design relies on NX in the design process.
"We have a vehicle in NX CAD, where we can ... compete in the race and win, every time," says Brian Steinhobel, owner of the firm. "The ongoing refinement and improvements that you get coming out of NX on a yearly basis -- we surf the crest of that technology, and capitalize on it by incorporating it into our latest designs. Therefore we have a magnificent progressive approach to the design, where we are actually giving a competitive advantage to all of our clients on a consistent basis."