The two days of intensive product information and exciting customer presentations that was the 2008 media and analyst forum came to a close with an panel question and answer session with the executive team, including Tony Affuso, Dr. Helmuth Ludwig, Chuck Grindstaff, John Graham, Dave Shirk, Bill McClure and Steve Bashada. A few selected questions and answers, first from those submitted on cards:
Q: Helmuth, do you view Industrial Software as the next step beyond PLM?
A: Industrial software expands on the concept on PLM in two directions: one by including the production world and the other by connecting with ERP, CRM and SCM.
Q: Chuck, can you explain again how Sync Tech is different from what CoCreate or PTC does?
A: The key thing we are doing is taking direct editing, feature recognition and adding state of the art constraint management to be the only solution that does all three simultaneously.
Q: John, you noted that 700 people were added to Siemens last year, where those Siemens people or new hires?
A: A majority of those people where in my organization. Some were services, some where direct or channel sales management and some were pre-sale technical support. Some came from Siemens but most came from the market or competitors.
Q: Helmuth, yesterday you talked about the adoption of Siemens PLM Software inside the rest of Siemens, is that all of Siemens or just Industry Automation?
A: The strategy is for the internal adoption to be across all of Siemens and this will be done on a step by step process.
And then a few live questions from the audience:
Q: From Brad Holtz - is there a conversion required to move from Teamcenter Engineering or Teamcenter Enterprise to the Teamcenter unified architecture?
A: Steve - there are two sides. Teamcenter Engineering customers have a seamless upgrade, essentially over a weekend if no customizations have been created. If there are customizations, we have a tool to run to look at them to see if there are custom item types that clash with what we are sending as standard in Teamcenter unified. If you are a Teamcenter Enterprise user there are a number of options. What most Teamcenter Enterprise users have chosen is co-existence where they keep their existing install and start new programs on the new architecture.
Q: From Ken Wong - I's like to know about the history of Sync Tech? Was it under development before the Siemens acquisition and what did Siemens add to it?
A: Chuck - yes, it was under development in the form of some advanced research and math development. Siemens added the investment resources required to actually complete the development and commercialize it on a much faster timeline than we would have been able to do prior to the acquisition.
Q: Allen Berhens - you mentioned you were expanding Teamcenter into the document management space. Do you se yourself competiting with EMC or IBM in that space?
A: Steve - we have a large base of users already doing document management in Teamcenter Enterprise, so the real expansion will be adding those capabilities (managing data at a granular level and publish in multiple languages) to the Teamcenter unified architecture with a more modern user interface.
Lot's of good questions, lot's of good answers. Another great event comes to a close. See you all next year in Boston.