Last week I held a session at PLM Connection on Social Media in PLM. We did one in 2009 that covered industry research, customer survey feedback and what we as a company were doing from a content and community standpoint. Over the past year, the uptake in social media interest and use in this industry has been quite dramatic and has expanded beyond Wikipedia's definition:
"media designed to be disseminated through social interaction."
I typically differentiate social media, social computing and social networking. I know many use those terms interchangeably or one of them as an umbrella for all. But I think it's important to break them down. So that's what we did in the presentation.
And I used my social network to enhance the content and perspective in this presentation ;-), inviting two subject matter experts to present with me.
Then as one of our key subject matter experts in enterprise social networking, Tord Dennis discussed social capabilities that are already integrated in PLM tools and some perspective on where things are headed. Tord works with our Teamcenter Community special interest group. He has worked closely with customers like Northrop Grumman on their use of social computing in their organizations. Tord had a joint presentation with Microsoft the following day that I'll share more on in another blog post.