During my recent visit to the Siemens PLM Software facility in Milford, Ohio I had an opportunity to sit down with Steve Bashada, VP, Teamcenter Product Development. (Steve has an insanely busy travel schedule so I was lucky to find him in his office). We talked about customer transitions to PLM from PDM, PLM opportunities for customers, and HD-PLM, our recent announcement at the World fair in Shanghai. Steve had some valuable insights. I’ll be sharing more of his views in upcoming blog entries.