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Welcoming Linda Kerdolff to our Blog Squad

by Community Manager Community Manager on ‎08-23-2010 07:38 PM

Linda Kerdolff

Hey folks, I want to introduce you to another new blogger to our team. Linda Kerdolff is a brand marketer with more than 20 years experience with consumer product manufacturers. She is a senior marketing manager at Siemens supporting CPG.

As a brand manager and marketing director, she has lead many new global product initiatives, brand restages, and marketing communication campaigns. Linda has an MBA from University of Cincinnati and joined Siemens two years ago. She helps communicate how Siemens technology can help solve the tough issues faces by consumer packaged goods, food & beverage manufacturers.

For those of you at the GMA Executive Conference that starts this weekend, she will be moderating a panel on Igniting Innovation.

Stay tuned for more from Linda. Queue up any questions you have for her about product development in the CPG industry.

Comments
by
on ‎08-24-2010 06:01 PM
Hi everyone and thanks Dora,

Siemens is heavily engaged in the consumer packaged goods, food and beverage industry, working with leading companies on tough issues, like how to bring more successful innovation to market, sustainability (what is is, how can I measure it and improve?), food safety tracking and tracing and more. We are at a lot of the industry's major events, and I'll be blogging from these, starting with the GMA Executive Conference this weekend.

In this space I hope to chat about brands (I love brands!), this fast moving (and sometimes chaotic) consumer products industry and the intersection of technology as the platform for brand growth.

Back with you soon!