I have to confess: I have caught the Uniti fever. It all started last April when Werner Custers and I shot a little movie at the Uniti headquarters in Lund, Sweden, a hip university town about 30 minutes from Malmo. At this point, Uniti Sweden was still oozing that start-up vibe, but, unlike other stories I have followed over the years, the idea of the Uniti One, well, to paraphrase CEO Lewis Horne, it just made sense. Needless to say, I was hooked.
You probably noticed that Uniti One is a different kind of car. In a way, it is more of a driving experience than an automobile. Sure, it is a completely wired EV with four wheels, but it is designed for the new era of high-tech car ownership that includes things like car-sharing, subscription programs and possibly delivery-on-the-spot autonomous programs.
Definitely “not reinventing the wheel”
But the cool thing about Uniti is that the team didn’t stop with just reinventing the EV. Everything was up for disruption in the design and development chain. Need your NX model in VR? Just run it through a gaming engine and put on the VR goggles to see what happens. Forget the formal post-design feedback groups. Just put the car in a well-known electronics retailer for a while and ask to-be consumers what they really think. This disruption meant that the team moved fast – really fast.
A key secret to the speedy design process was the fact that Uniti adopted the digital twin idea from day one. The working digital twin, based on NX and Simcenter, was one of the main reasons that a very small team of young engineers could prototype three vehicles in four short months.
So what’s next?
After its start-up success, the team knew they had to change gears, roll up their sleeves and work on a production-ready version of Uniti One. They also knew they needed some serious automotive experience on the engineering side. This is why Sally Povolotsky recently joined Uniti.
As the Uniti Vehicle Development Director, she is working with her team of experienced automotive engineers at Uniti’s new R&D center in the High-Performance Technology and Motorsport (HPTM) cluster located around Silverstone, the iconic British F1 Grand Prix track. With some serious street cred in the EV and automotive industry, Sally knows what it takes to get a car on the roads of Europe and beyond. (See the attached pdf for the full story.)
Save the planet
So with Uniti One shaping up nicely and an Industry 4.0 digital factory vision in place, Lewis Horne and the Uniti team seem to have their new automotive ecosystem literally on the right track towards a workable and sustainable future. From our side, we will definitely keep our eyes on events in the UK and Sweden for you. To be continued…
P.S. By the way, if you caught the Uniti fever as well: you can pre-order yours online for 149 euro at uniti.earth.