I blogged about this particular presentation a while ago, but now the video is ready. The audio is not perfect, but I think the presenter's message is one all CAD admins need to hear. The PDF alone really doesn't do this presentation justice.
This is a real life account of driving 70 Solid Edge ordered users into the use of Synchronous Technology. The Joa company is in that "sweet spot" for synchronous users: machine design.
One of the things I liked about their approach was that they tried to prove that they couldn't use it first. They tried to break it. Also the complaints they got on the ordered side that had resolution in Synchronous. And toward the end (at about 29:40), the race is something you need to watch.