You can not change the view orientation of the cod, You must change the model orientation of the imported geometry.
If it is a part, simply select the geometry (box) and use the steering wheel to rotate and/or move it appropriate.
If it is an ASM You also can use the steering wheel, or You change the Properties fo Occurence, changing the x,y,z angle for it.
Hi there @Famer,
As Wolfgang [@hawcad] says, if you're in Synchronous mode, use the steering wheel to rotate the entire model.....alternately, you could open a new PAR or ASM file [depending on the file contents] then place a coodinate system, where the appropriate axis is rotated for real world Z=UP, and then use the "Insert Part Copy", or "Insert Assembly Copy" and in the parameters, set it to use the CSYS defined......
Design Manager Streetscape Limited
Solid Edge ST10 [MP0] Classic [x2 seats]