You have to log into the account with license number, or webkey, or sold to, or whatever they call it, and then you can setup home and travel accounts.Not sure, is it Classic and Premium that allows this?
That wasn't much help was it? Sorry, I'd have to go back and do it again to have the exact terminology.
I guess that home licenses are available for north-american based customers only. Other "B-series" customers can get a travel license only.
Home use licenses are still available to Solid Edge customers - we are a reseller in the UK and frequently provide our customers with them.
Generally, this will not be enabled by default in your WebKey account and you'll have to ask Siemens to enable it for you, if you are elegible - you can submit this request from your webkey from here:
If you do have a reseller though, it's probably a good idea to get them to do it for you