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Reinventing Outdoor Fun: How Razor Developed the Toy of the Year

Siemens Experimenter Siemens Experimenter
Siemens Experimenter

Ali Kermani is a Product Designer, Brand Manager, and VP of Digital Media at Razor USA LLC, where he has been working since the company’s founding in 2000. Ali currently oversees numerous aspects of Razor’s product development and marketing efforts.


Ali’s influence can be found on many products Razor brings to market, though his most notable work has been related to a product called the “Crazy Cart”.


In February 2014, one day before Toys“R”Us presented Razor with their 2013 Vendor of the Year award, the Toy Industry Association awarded the Crazy Cart a T.O.T.Y. award, naming it the 2014 Outdoor Toy of the Year. See for yourself why this cool new toy is such a sell out! 



View Ali's presentation or download it below.