Blogging is a form of writing they didn’t teach in school when I was a kid. I learned how to write formal reports, essays, short stories, business and personal letters. Of these, blogging falls somewhere between an essay and a personal letter.
The difference between the formal types of writing they teach in school and blogging is that in school they want you to pretend to be a professional writer, even though it’s usually painfully clear that you are not. Blogging is the art of peer-to-peer writing. It’s less formal, it’s less structured, and it’s most successful, in my view, when you write like a real person talking to a real person.
Writing as a Siemens employee, or on the Siemens blog does have some rules, however, so this is not just completely free-form. You need to be familiar with the Siemens social media guidelines, and some of the rules for the Community site (1, 2, 3).
Within the rules, there is a lot of room to express yourself without sounding like a soulless robot. The following suggestions are really just intended to help you have fun and be a more successful blogger.