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Big Data Analytics Can Produce Product Performance Intelligence

by Community Manager Community Manager on ‎01-21-2016 12:34 PM


Product intelligence is difficult to obtain in a complex, global value chain. Data is disparate and often inaccessible, yet customers increasingly demand more rapid resolution of product issues. Data related to product performance comes from many different sources within the company and throughout the supply chain, so how can organizations leverage it to know more about their product performance?


Companies today may not even know where all of their enterprise data is located. Every company has data that is going untapped or is inaccessible, which is known as dark data and could hold the key to uncovering sources of poor product performance.

A unified data foundation takes this dark data and integrates it so that it can be searched and analyzed in context. Having access to previously hidden data will give a new understanding of product performance issues and lead to better decision-making.


Siemens’ focus has been on cloud software-as-a-service (SaaS) solutions for Big Data analytics for product performance intelligence. The solutions are intended to be secure and fast in order to leverage big data and gain greater visibility into product and supply chain performance.


When you bring all this data together, a great question to explore is, “What is my customer’s experience?” Even better questions to ask are, “Why is the customer experience what it is, and how do I improve it?” and “How can I work even more effectively with my suppliers on quality?”


With SaaS analytics, companies can get started quickly with Big Data analytics for product performance intelligence without having to recruit, hire, and staff expensive Big Data scientists and dedicate scarce IT resources to reinvent the wheel and create one-off analytics applications. The goal of SaaS solutions is to bring fast Big Data analytics to everybody in the organization.


Having Big Data analytics as a service empowers stakeholders to proactively make rapid, data-driven decisions by uncovering hidden intelligence -- such as emergent customer trends –- and drastically reducing the time required to resolve product performance issues. Once an issue is found and resolved, performance analytics enables you to monitor key performance indicators (KPIs) to ensure that the implemented solution was the correct one, in order to prevent a reoccurrence. These actions fundamentally change the way companies understand and improve their products.



Big Data performance analytics allows companies to ask the questions they didn’t know they should ask, by analyzing billions of data combinations and creating insights in seconds. This discovery capability enables users to not only see what happened but also see why it happened, by revealing the combinations creating data outliers for further analysis. User-friendly dashboards give you complete flexibility and rapid data access, providing every user the right information in the right context at the right time.


Big Data analytics for product performance intelligence connects all big data sources -- such as product lifecycle management (PLM), enterprise resource planning (ERP), manufacturing execution systems (MES), quality management systems (QMS), customer relationship management (CRM), and Internet of Things (IoT) data –- into one easily accessible analytics hub.


Head over to the Design News blog to read Bill's entire post. 


Bill Boswell will be part of a panel session, "Making Sense of Big Data: Determining Actionable Data & Your Roadmap for Utilization," at Pacific Design & Manufacturing at the Anaheim Convention Center, Feb. 9-11, a Design News event and the West Coast's most comprehensive design and manufacturing trade show.