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Authoring a Blog Post

[ Edited ]

Your participation in the Siemens PLM Community is critical to its success. It is our community members and contributors who enrich the community with high-quality content for everyone.

 

Did you know you can contribute further by authoring guest articles for the blog or knowledge base? Every community member can post to forums and comment on blog articles, but authoring content on the blog or knowledge base is a special privilege.

 

You should first familiarize yourself with the Rules of Participation and contact the community manager in charge of the category where you would like to contribute content to let them know you’re interested in guest author status.

 

Academic - @Bijy

Catchbook - @AmyReyes

Femap - @AlRobertson

JT Open - @MLoeffler

LMS Simulation & Testing Solutions - @JulieErcolaniP@ @AllisonFassin

NX Customization and Programming - @AmyReyes

NX Design - @AmyReyes

NX Manufacturing - @DerekHart @Stephanie

Simulation - @Ganesh_S

PLM Components - @JonR

PLM World@Ewand

Solid Edge@MLombard

Rulestream - @TonyB

Teamcenter - @Robert_Hidajat

Tecnomatix@Stephanie

 

Please write your article and send it to us for review either via private message on the community or email (if you don’t know our email, just ask!).

 

You are free to write in your own style and voice, of course—we never want to control the tone of your message—however, should you need help getting started, here are some guidelines you might follow:

 

Title:  Titles should be descriptive and enticing. The recommended length for titles is 6 to 10 words.

 

Teaser:  Posts on our blog include a short teaser that will display when users are on the main blog page or when the article is featured on the community and category home pages. The teaser should be short, about 2-3 sentences, and summarize your post in an attention-grabbing way that encourages the reader to click to read more. It’s recommended to include an image that is at least 251 x 251 px.
Note: If your image is not square, it will appear “stretched out” on the category home pages.

 

Post Length:  Blogs range in length from 500-2,500 words. The ideal length to attract most readers is said to be around 1,600 words.

 

Images:  Articles with images get 94% more views than those without. Images draw the eye in to the page and break up large blocks of text, both of which encourage the reader to engage with your post. 2-3 images per post is recommended. It’s also a good idea to include an image in the top right or left of the leading paragraph, because people are more likely to read your blog post then. 

 

Tone:  Blogs typically are more informal and conversational than other styles of writing. Feel free to let your personality shine through your post and have a little fun with it! Think of it as having a discussion with a friend, compared to shouting at a wall.

 

Links:  Be sure to include several links to pages on your website as well as third party websites and sources. These pages should be relevant to the topic on which you’re writing and also reliable if using outside sources. This has the positive impact of increasing not only your post’s reputation, but also the post’s SEO value.

 

SEO:  SEO or Search Engine Optimization is when you optimize your blog post to appear in search results for certain keywords or phrases. You can ask your respective community managers what keyword best matches the topic on which you’re writing. Once you have a keyword selected, it’s time to optimize your post:

  • Title – Start your title with your keyword or phrase whenever possible, or place the keyword as close to the beginning as you can.
  • Teaser – Start your teaser with your keyword (or place the keyword as close to the first word as possible for maximum impact.
  • Body –Start your post with your keyword whenever possible. Keywords carry more weight the closer they are to the beginning of your title and body text. Also be sure to use the keyword multiple times throughout the post.
  • Labels – Use your keyword as a label on your post. Some categories require the community manager to predefine a label before you can use it, so if you don’t see your keyword listed as a label, just ask to have it added.
  • Tags – Use your keyword as a tag on your post, along with additional relevant keywords or phrases.
  • Links – Use your keyword to link to a relevant page on your own website somewhere in your post.

 

Once your article has been reviewed and both you and the community manager you’re working with are satisfied with the final draft, head on over to the blog where you would like to publish.

 

In the top of the right rail, you should see the Blog Dashboard.

 

blog page.jpg

 

Select New Article to begin entering your blog post.  If you don’t see the New Article button, contact your community manager for assistance. 

 

You will then be taken to the draft article page.

 

blog article page.jpg

 

Enter the title of your blog post in the subject line.

 

Don’t forget to include a brief description and an image in the Article Teaser! Since the teaser will only appear on home pages, you can use one of the images in your blog post in the teaser as well.  Please note: the teaser will not pull an image from your blog post automatically. You have to manually place an image in that section.

 

article teaser.jpg

 

Next, copy and paste your blog post in the body section.

 

You can add photos, videos, links and more to your post by selecting the corresponding icons on the toolbar. If you aren’t sure what an icon means, you can hover over the icon for a description.

 

insert photos.jpg 

 

You can even add file attachments (such as a data set) to your post. Note: Please be careful not to share any proprietary information.

 

upload attachment.jpg 

Some blogs will require you to select at least one label before you are able to publish your article. This is the case with the NX Design blog. Simply choose any relevant labels from the list at the top right of the page to add them to your post.

 

labels.jpg

 

You can also add tags to your post by entering any relevant words or phrases each separated by a comma. Tags do not have to come from a pre-defined list.

 

tags.jpg

 

On the bottom right rail, you have the option to schedule your publication in advance. Check the box and select the date and time you would like the post to be published. Clicking on the date will open a calendar you can navigate through to choose a specific day and date. The time is automatically displayed in Eastern Standard Time, so please keep that in mind.

 

schedule publication.jpg

 

Once you have selected the date and time, click Save Draft to save your post and schedule it for publication. (Notice the Submit button is not selectable when the Schedule Publication box is checked.)

 

submit scheduled pub.jpg

 

If you wish to publish your blog post immediately, leave Schedule Publication unchecked and simply hit Submit. Your blog post will be published immediately.

 

submit now pub.jpg 

 

If you get stuck or need some additional guidance, don’t hesitate to ask one of the community managers for help! That’s what we’re here for. Smiley Happy

 

We’re happy to have you as a valued contributor and guest author. Thanks for being part of the Siemens PLM Software community!